I see this mistake all the time when stores ask me why their Meta ads aren't converting: they blame the creative, kill the ad, write a new one, and wonder why nothing changes. Here's the truth I learned running my own Shopify store: your landing page matters more than your ad. A polished ad that drops traffic onto a slow page with a weak headline, no reviews, and a confusing checkout will lose every single time — no matter how good the video is. Before you touch the ad, fix the page: clear headline, visible trust badges, fast load, one obvious CTA. Where does most of your traffic land — a product page or the homepage? #MetaAds #Shopify #Ecommerce