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Introducing LUCE, a fresh chapter in four generations of fine jewelry.
Earthy greens, expressive typography, and thoughtful packaging bring warmth and personality to a brand rooted in heritage.
I worked with LUCE across brand strategy, visual identity, packaging experience, and full Shopify website design and development, bringing every detail into one cohesive world.
Nice work It looks premium ❤️
NEAT
Those earthy greens with the typography feel so fresh for a heritage jewelry brand. Lovely work
Four generations of jewelry heritage is the kind of brief that rewards restraint, and the earthy greens plus expressive typography read like a brand that knows it doesn't have to shout. Packaging is where identity usually gets tested in the real world — seeing the tactile finish...
Brand, packaging and the Shopify site from one person is why it all feels like one world. Congrats on the launch.
looks great
Amazing
Beautiful branding! ✨ LUCE feels like a perfect blend of heritage and modern luxury. The earthy palette, elegant typography, and thoughtful packaging create a distinctive identity that feels timeless and premium. 👏
Lovely connection between heritage and the Shopify experience!
The packaging-to-storefront thread is the part most identity projects drop. For a four-generation jewelry house, did the heritage story make it onto the product page itself, or does it live on a separate About page? Curious what the PDP carries.
Beauty
Amazing work
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