Solvana: Brand Identity for a Calm, Modern Yoga Studio

Intro paragraph Solvana is a self-initiated brand identity for a boutique yoga studio. The goal was a brand that feels calm and grounded without slipping into the usual wellness clichés like lotus icons, pastel gradients or stock “zen” imagery.

The challenge Most yoga brands look the same. I wanted to see how far restraint could go: a quiet identity that still feels premium, has a clear personality, and is easy to recognise from a business card all the way up to a storefront.

Approach: the mark The mark is built around a single flowing line inspired by the shape of the spine and breath in motion. It sits above a spaced-out serif wordmark that brings balance and a sense of space.

Approach: colour and photography The palette draws on earth and skin tones (cocoa, clay, sand and blush), with a muted sage for contrast. The photography is soft and full of natural light, focused on stillness rather than performance. Section label: digital Digital: a consistent, calm presence across social, mobile and web.

Section label: stationery Print and stationery: tactile, minimal and warm.

Section label: merch and packaging Merchandise and packaging: the brand people take home.

Section label: out-of-home Out-of-home: quiet confidence at street scale.

Deliverables and result What I delivered: logo and wordmark system, colour palette and typography, photography and art direction, social media templates, mobile app screens, website design, stationery, merchandise and packaging, and out-of-home.

A complete, flexible identity that feels like slowing down. Every touchpoint shares one visual language, so the brand is recognisable at any size and in any context.