Muhammad Subhan
Digital Marketer | Meta (FB & IG) Ads & Shopify
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Don't kill an ad after $5 of spend — wait for statistically meaningful data first.
One of the most common mistakes I see in audits: an advertiser runs an ad for a day, sees zero sales, and switches it off. Then they wonder why nothing ever scales.
Here's the thing — Meta's...
Here's the creative testing method I actually use: 3-2-2. Three creatives, two headlines, two primary texts — launched together, same audience, same budget. Give it 3-4 days or about 2-3x your target CPA in spend, then kill the losers fast and put the budget behind the winners....
Retargeting done right is the highest-ROAS campaign most stores never build properly. Here's my simple structure: one ad set for 30-day video viewers and page engagers with social-proof creative (reviews, unboxings), and a separate ad set for 180-day engagers and past site...
Creative is the new targeting. In 2026, Meta's algorithm is better at finding buyers than your interest selections will ever be — but only if you feed it creative worth showing. Before you rebuild audiences for the third time, test 3 completely different hooks instead: different...
Broad targeting vs interest stacking — the debate that never dies. Here's my honest take: broad works when you have strong creative and enough budget for the algorithm to learn (think $30+/day per ad set). The creative becomes your targeting. But if your budget is small or your...