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Retargeting done right is the highest-ROAS campaign most stores never build properly. Here's my simple structure: one ad set for 30-day video viewers and page engagers with social-proof creative (reviews, unboxings), and a separate ad set for 180-day engagers and past site visitors with a direct offer or reminder. Different intent, different messaging — don't lump them together. And please exclude people who already bought; nothing burns trust like advertising a product to someone who owns it. Warm audiences convert — if you respect them. How is your retargeting structured right now? #MetaAds #DigitalMarketing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Broad targeting vs interest stacking — the debate that never dies. Here's my honest take: broad works when you have strong creative and enough budget for the algorithm to learn (think $30+/day per ad set). The creative becomes your targeting. But if your budget is small or your niche is very specific, layered interest targeting still wins — you're giving Meta a head start instead of paying for it to figure things out. The mistake is doing broad with weak creative and $5/day, then declaring "broad doesn't work." Match the strategy to your budget. Which side are you on right now — broad or stacked? #MetaAds #DigitalMarketing
If you're still figuring out what to build for the challenge, look at this one 💜
One line of copy does all the work. Retype the emergency, drop a new product behind the glass and it's a whole new ad. That's a template people will actually use.
Love it!
BREAK GLASS — an "In case of ___" ad template. Every product is somebody's emergency.
Retype the emergency (IN CASE OF MONDAY, HEARTBREAK, DEADLINE), drop a product PNG and a logo behind the glass, pick three colours and ship an 8-second 4:5 loop. Best for problem-to-solution...
I built a clean, split-screen video ad template best used for luxury e-commerce products like perfumes or cosmetics. It allows brands to instantly swap in their own product image, update the bold headline, and change the brand colors to generate a polished promotional video in minutes
Best of luck for your submission.