Broad targeting vs interest stacking — the debate that never dies. Here's my honest take: broad works when you have strong creative and enough budget for the algorithm to learn (think $30+/day per ad set). The creative becomes your targeting. But if your budget is small or your niche is very specific, layered interest targeting still wins — you're giving Meta a head start instead of paying for it to figure things out. The mistake is doing broad with weak creative and $5/day, then declaring "broad doesn't work." Match the strategy to your budget. Which side are you on right now — broad or stacked? #MetaAds #DigitalMarketing