I see this trap all the time in ad account audits: the ROAS on your Meta dashboard looks amazing, but the bank account tells a different story. That's usually an attribution illusion — the platform claims credit for sales that were already going to happen through search, direct visits, or repeat buyers. The fix is simple: watch blended numbers. Total revenue divided by total ad spend across every channel, then compare it with the period before you launched. If your in-platform ROAS says 5x but blended is barely 2x, your ads are taking credit, not driving growth. Do you track blended ROAS, or do you still trust the dashboard? #MetaAds #PaidSocial