Muhammad Hanzla Sammar

Project Highlight: Starting SEO for a New Website — Challenges & Solutions

Recently, I started working on the SEO of a newly launched website, Noviqa Digital (noviqadigital.com).

As a digital marketer, I discovered that launching a website is just the beginning. Getting Google to...

Sometimes, the best solution comes when you stop looking at the problem the same way. 💡

Today, I faced an unexpected challenge while working on a digital marketing task.

At first, the situation wasn't going as planned. I could have continued trying the same approach, but I...

Google Ads Case Study | Solving a Search Intent Problem One of the challenges I faced while managing a Google Ads campaign for a UK language and interpretation services business was not simply generating traffic. The bigger challenge was making sure the traffic was relevant to...

One Keyword Can Have Traffic — But Zero Buying Intent.

One thing I’ve learned while working with Google Ads:

High search volume doesn't automatically mean a good keyword.

For example, imagine a company selling HR software.

Someone searching:

“What is HR software?”

may simply be...