I started design thinking; design is about making things look good.
But it's totally different — you have to think beyond just the UI or UX. I have been working on it for two weeks, with uneven meetings, thinking about:
Competitors' edge features
A lot of back-end stuff
How the HTML...
Why design fails —
We do everything right as designers.
Heuristic evaluations. User interviews. User-centric flows.
The product starts converting.
But not for long.
Because UI/UX is just the tip of the iceberg.
So much is going on under the water.
If any piece breaks, the whole...
The Deepest Level of Branding
Logo design looks like simply connecting the dots, but it quickly gets complex when you have a vast ecosystem to cover. Take Figma’s branding as an example: every product (Slides, Figma Make, Buzz, their website), video, marketing footprint, and...
In Claud you start with hi-fi design but end up far away from what we had before, but the 'aha' moment is that it solves your problem
Mark the difference 🤪
