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I started design thinking; design is about making things look good.
But it's totally different — you have to think beyond just the UI or UX. I have been working on it for two weeks, with uneven meetings, thinking about:
Competitors' edge features
A lot of back-end stuff
How the HTML structure should be optimised
How the autonomous verification will work on each card, where the user can check whether the code is working or not
How the animations will look
How the verification screenshot will work, as there are millions of different checkout methods to cater to Shopify, Amazon, eBay, and other brands, all of which work differently
I don't know what we'll end up with, but there's still a lot of learning and exploration ahead.
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A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual
• A clear, benefit-led headline
• Scannable product differentiators
• Improved spacing and visual hierarchy
• Social proof positioned near the CTA
• A prominent, action-focused shopping button
• Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
Putting the proof next to the CTA is the right call on mobile. Did you check how much of the hero fits above the fold on a 390px-wide screen once the browser bar is counted? That's usually where the review stars get pushed out.
Are UX designers still relevant in the age of AI? 👀
Anyways, here's a minimal header for a portfolio template made in Framer ✨
Yes, definitely! I’ve run into issues with coding agents myself, and Framer gives me more control over the design. AI helps, but a designer’s eye still makes a difference. Clean header, by the way! 👌
Designed a premium Shopify ecommerce experience for Gold Presidents, a jewelry and fashion brand specializing in custom pendants, gold chains, necklaces, bracelets, and statement accessories. The storefront features a bold promotional hero, organized product categories, new arrivals, featured brand collections, jewelry showcases, apparel sections, and product discovery elements.
The goal was to create a seamless shopping experience that highlights the brand’s distinctive style, makes a diverse product range easy to explore, and guides customers from browsing collections to selecting products and completing their purchases
