I redesigned the sweetest brand with the most forgettable Instagram.
Pecan Jacks.
I found their page while scrolling for inspiration, not looking for work.
Good product, cute name, ice cream and candy that photographs itself.
Then I opened their feed and felt...
š šæš²šÆšæš®š»š±š²š± ššµš² šŗš¼šš šÆš¼šæš¶š»š“ š¼šÆš·š²š°š š¶š» šŗš šµš¼ššš².
š šÆšæš¼š¼šŗ.
Just an old broom standing in the corner, doing a job nobody ever stops to notice.
I gave it a face.
Then three moods to go with it.
Fierce while it's working the...
One mistake cost me PKR 70,000 and a client.
Everyone shares their wins on LinkedIn. Here's my mistake.
I designed a logo for a real estate client a circular badge mark, clean, simple, the kind of thing that goes through a few rounds and gets approved without
much...
š”š¼šÆš¼š±š šš®š¹šøš š¶š»šš¼ š® š³š¶š»š®š»š°š² šŗš²š²šš¶š»š“ š®š»š± šš²š¹š¹š ššµš² š®š°š°š¼šš»šš®š»š šµš¼š šš¼ š±š¼ ššµš²š¶šæ š·š¼šÆ.
But put a logo on screen and suddenly everyone's an art director.
"Move it left a bit."
"Can we make it pop?"
"Make it feel more...
A brief said "youthful, playful, economical". Here's how those three words became a spinning record inside a letter O.
Soulifiq is a clothing line for house music and lo-fi listeners. Black and white only, and it had to work equally well on a hangtag and a t-shirt. That last...
