Mominah Ishtiaq
Meta Ads & E-commerce Tracking Specialist
New to Contra
Mominah is building their profile!
Your GA4 is Lying to You (And You're Making Decisions Based on It)
The gap between what GA4 reports and actual revenue? It's probably 30-50%.
I watched a Shopify brand spend PKR 2 lakhs on Meta Ads last month. Their GA4 said they made 8 sales. Reality? 23 conversions actually...
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Set up Conversions API (CAPI) for a Shopify store last week.
Before: 40% event match quality. After: 87%.
That's the difference between Meta guessing who to target — and actually knowing.
Most e-commerce brands pour money into Meta Ads — with broken tracking and no idea where it's going.
I'm Mominah, and that's exactly why I got into this.
I'm early in my journey, but already hands-on with Meta Pixel, GTM, Conversions API (CAPI), and GA4 for Shopify and WooCommerce...
Meta Pixel Installation via GTM — WooCommerce Store
Configured a complete Facebook Pixel setup through Google Tag Manager for a WooCommerce store — with proper data layer integration, dynamic variables, and GDPR compliance built in from the start.
What this includes:
Facebook Pixel...
