Most e-commerce brands pour money into Meta Ads — with broken tracking and no idea where it's going.
I'm Mominah, and that's exactly why I got into this.
I'm early in my journey, but already hands-on with Meta Pixel, GTM, Conversions API (CAPI), and GA4 for Shopify and WooCommerce stores. I help brand owners get clean, accurate tracking in place so their ad spend actually makes sense.
If you're running Meta Ads and unsure your tracking is set up correctly — I'd love to take a look.
801.76% ROAS from Google Ads spend into Business Growth
🚀 Turn your Google Ads budget into profitable growth.
A week alone:
✅ 389 Clicks
💰 $259 Ad Spend
🎯 36 Conversions
🚀 801.76% ROAS
I help businesses generate more leads and sales through data-driven Google Ads strategies, conversion tracking (GA4, GTM), campaign optimisation, and continuous performance improvements. Whether you're launching new campaigns or scaling existing ones, I focus on maximising ROI—not just increasing traffic.
Great performance doesn't come from increasing budgets—it comes from optimising campaigns continuously and making data-driven decisions.
Let's grow
Modern Retro E-commerce Website Redesign built to transform an existing online store into a more engaging, conversion-focused shopping experience.
The redesign includes a structured product catalog, product pages, shopping cart, checkout, customer accounts, Google Sign-In, FAQ, order tracking, Razorpay payment integration, and delivery partner integration.
I also developed a custom admin dashboard and database backend for managing products, inventory, pricing, images, orders, and store content, with analytics and behavioral tracking to identify friction and continuously improve conversion rates and the overall customer journey.
Built a reporting workflow that brings Shopify sales data, Meta Ads spend, and COGS into one automated Google Sheets P&L.
The workflow:
🛍️ Shopify API → Sales, orders, refunds & product data
📣 Meta Ads API → Advertising spend & campaign data
📁 Google Drive → COGS file uploads
⚙️ Google Sheets + Apps Script → Data cleaning, calculations & reporting
The final P&L can track:
• Revenue
• COGS
• Gross Profit & Margin
• Ad Spend
• Net Profit
• Product-level profitability
The goal is simple: reduce manual reporting and give the business a clearer view of actual profitability.
Built by Skillytics Consulting for practical ecommerce analytics and automation.