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Mominah Ishtiaq

Mominah Ishtiaq

Meta Ads & E-commerce Tracking Specialist

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Lahore, Pakistan

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Lahore, Pakistan

Cover image for Meta Pixel Installation via GTM
Meta Pixel Installation via GTM — WooCommerce Store Configured a complete Facebook Pixel setup through Google Tag Manager for a WooCommerce store — with proper data layer integration, dynamic variables, and GDPR compliance built in from the start. What this includes: Facebook Pixel tag deployed via GTM (official facebook archive template) Standard events configured: ViewContent, AddToCart, InitiateCheckout & Purchase All object properties mapped dynamically from the WooCommerce data layer — currency, value, content IDs, content name, and content type — no hardcoded values Event ID variable included for server-side deduplication (CAPI-ready) Consent Granted (GDPR) set to True — pixel respects user consent before firing Custom event trigger (CE-view_item) built for clean, scalable tag architecture Why it matters: Most stores either install the pixel incorrectly or skip the data layer entirely. This setup ensures Meta receives rich, accurate product data on every event — which directly improves campaign targeting, dynamic ads performance, and ROAS.
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Cover image for ✅ GA4 Browser-Side Tracking —
✅ GA4 Browser-Side Tracking — Live & Firing Set up a full GA4 browser-side implementation for an e-commerce store — all key events tracked and verified in real time via DebugView. Events firing: page_view view_item add_to_cart begin_checkout purchase No guesswork. No missing data. Every step of the buyer journey is now visible inside Google Analytics — from first page view to completed purchase. If your store is running ads without proper GA4 tracking, you're spending blind. 📩 Let's fix that.
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