The average app loses 77% of users within the first 3 days.
Not because the app is bad.
Because onboarding is broken.
Here's what broken onboarding does:
→ Asks for permissions before showing value
→ Forces sign-up before letting users explore
→ Dumps features instead of...
Project: Digital Brand Launch – Pilates First Studio
The Brief: Transform a service-based business with no prior web presence into a high-end digital brand.
I delivered a professional, modern website tailored to a premium audience. The project focused on:
Solving the Visibility...
🖤 3 landing pages. 3 different industries. One design system that converts.
I just wrapped up three high-converting landing pages - and I want to break down exactly how I approached each one.
The secret? Every decision was intentional.
Here's what went into each build:
LX Detailed...
Designing beyond search.
For the Figma × Contra Makeathon, I created AURA — Travel by Feeling, an interactive prototype that replaces filters with emotion-driven discovery.
Users don’t scroll or search.
They move through mood, intensity, and atmosphere — and the interface...