Concept: AUDI Energy Drink For this "What if..." design project, I imagined an energy drinkConcept: AUDI Energy Drink For this "What if..." design project, I imagined an energy drink
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Mladen Stankovć
• Mar 19
Concept: AUDI Energy Drink
For this "What if..." design project, I imagined an energy drink that carries the soul of the Audi brand. Rather than going for the typical "extreme sports" aesthetic, I pivoted toward a sleek and premium identity that reflects the sophisticated, precision engineering found in their vehicles.
The Palette: I utilized three distinct colorways directly inspired by Audi’s official automotive paint finishes.
The Variants: Two primary editions, to offer a visual contrast between elegance and raw power.
The "Engine" of the Drink: To ground the concept in performance, I paired the branding with the legendary V12. Specifically, I drew inspiration from the Audi Q7 V12, bringing that "insane performance" and mechanical excellence from the road to the can.
Full project on my Dribble!
brandaudiadobe
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