Concept: AUDI Energy Drink

For this "What if..." design project, I imagined an energy drink that carries the soul of the Audi brand. Rather than going for the typical "extreme sports" aesthetic, I pivoted toward a sleek and premium identity that reflects the sophisticated, precision engineering found in their vehicles.

The Palette: I utilized three distinct colorways directly inspired by Audi’s official automotive paint finishes.

The Variants: Two primary editions, to offer a visual contrast between elegance and raw power.

The "Engine" of the Drink: To ground the concept in performance, I paired the branding with the legendary V12. Specifically, I drew inspiration from the Audi Q7 V12, bringing that "insane performance" and mechanical excellence from the road to the can.

Full project on my Dribble!