The icon system for Končar House Appliances was developed directly from the logotype itself.
Starting from the letter “Č”, we used its form to create a washing machine icon, which became the conceptual starting point for the wider system. From there, the same visual logic was...
Visual identity for Fitosal, built around a simple typographic idea.
A fragment taken from the medical “+” symbol is used to complete selected letters in the Fitosal wordmark, creating a recognisable graphic element that extends throughout the wider visual identity and retail...
