The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The icon system for Končar House Appliances was developed directly from the logotype itself.
Starting from the letter “Č”, we used its form to create a washing machine icon, which became the conceptual starting point for the wider system. From there, the same visual logic was extended across other household appliance categories, creating a consistent family of pictograms closely tied to the identity.
What started as a small detail in the logotype became a broader visual asset for the brand.
Nice work!!
the little washing machine icon is so good
Very smart logo man!
This caught my eye instantly! 😄
The way this comes together is so good
Deriving the pictogram set from the Č itself is the part that makes this hold together. Most icon systems get built parallel to the identity instead of out of it, so the connection back to the logotype usually gets lost by the fifth icon.
Turning the letter C with the caron into a washing machine icon and building a whole system's logic from that one shape is such a clever constraint to work within. Once you had that first icon locked, how much of the rest of the system followed naturally versus needing its own rules?
Yeah, once we had the washing machine, almost all of the other icons followed pretty naturally. Only a few needed some extra tweaking to make them work within the system. It was one of those moments where one idea kind of unlocks everything else.
this is so clever, the structure to it all is brilliant.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Just posted a new case study featuring the thumbnail artwork I designed for Primer.com. Check it out! 📚
Nice! Thumbnail artwork can make such a difference in how content catches attention. Looking forward to seeing how you approached this project!
Brand identity for Ekho an audio technology brand focused on creating tools that expand the possibilities of sound design while maintaining clarity and simplicity. Inspired by the concept of “echo,” the brand reflects depth, space, and transformation in sound, translated into a modern and minimal design approach.
Top tier branding
Cool branding
