Michelle Fernandes
Social Media Manager | Brand strategist
- 2
- Followers
Social media marketing for Jewellery brand- Love Diamonds by Karina
The challenge with luxury brands is that content has to feel aspirational and desirable not salesy.
What I did:
→ Developed the full content strategy and monthly content calendar
→ Ideated and created posts...
Most content competes for attention.
The best content creates curiosity.
A mountain inside a coffee cup.
An astronaut on horseback.
A luxury product in a dream world.
When two unrelated ideas collide, people stop scrolling.
That's how brands become memorable.
I love exploring...
Managing a dual-audience soical media marketing for a real estate brand — commercial and residential on one feed, without diluting either.
The challenge: how do you make people fall in love with a location before they even see the unit?
What I owned end to end:
→ Ideation &...
Managed social media strategy and content creation for
multiple healthcare clients
- Physiotherapy studios
- Cardiovascular clinics
- General physician
- Dermatologist
- Dentist
- Plastic surgeon
What I handled:
→ Content strategy tailored to each healthcare niche
→ Designed...
