Michelle Fernandes
Marketing strategist with a very opinionated dog | 4yrs exp
New to Contra
Michelle is ready for their next project!
Most content competes for attention.
The best content creates curiosity.
A mountain inside a coffee cup.
An astronaut on horseback.
A luxury product in a dream world.
When two unrelated ideas collide, people stop scrolling.
That's how brands become memorable.
I love exploring unexpected visual combinations because the same principle applies to marketing: the strongest campaigns often come from connecting things nobody thought belonged together.
9 concepts.
9 different aesthetics.
1 goal: make people look twice.
#CreativeStrategy #BrandDesign #VisualStorytelling #ContentMarketing #ArtDirection #CreativeDirection #SocialMediaMarketing #Branding #Contra
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Managing a dual-audience soical media marketing for a real estate brand — commercial and residential on one feed, without diluting either.
The challenge: how do you make people fall in love with a location before they even see the unit?
What I owned end to end:
→ Ideation & Strategy — instead of a feed full of "3BHK available" posts, built a grid that mixes lifestyle, nature, and community content with property and business listings so the brand feels like a part of Goa, not just a seller in it
→ Content Creation — reels of Goa's landscapes, local culture, and everyday moments alongside high-design property carousels for both commercial and residential listings
→ Execution — a cohesive grid aesthetic (this matters more in real estate than most niches a scroll-through of the profile is the pitch) with consistent branding across every post
→ Paid Ads (Meta) — targeted campaigns split by intent: investors and business owners for commercial spaces, families and buyers for residential
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19
Social media marketing for Jewellery brand- Love Diamonds by Karina
The challenge with luxury brands is that content has to feel aspirational and desirable not salesy.
What I did:
→ Developed the full content strategy and monthly content calendar
→ Ideated and created posts product showcases, brand storytelling, educational and aspirational content
→ Planned and managed content shoots directed the visual style and shot selection to match the premium brand identity
→ Created a UGC-style post to build relatability and social proof alongside the editorial content
→ Ran paid ads (Meta) to drive foot traffic to the physical store targeting local audiences in Goa
→ Handled all posting, scheduling and community management across platforms
Every post was designed to make someone stop, want it, and remember the brand name.
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59
The Entry-Point Funnel For A Dental Brand That Cut CPL by 50%
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GTM Strategy for Kids' Nutrition Brand
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New Instagram account launch - Grid planning for Instagram
Social Media Marketing for a Performing Arts Studio - Kalangan
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47
Social Media Marketing for Education client
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46
Social media marketing for Sofa Gallery
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40
Managed social media strategy and content creation for
multiple healthcare clients
- Physiotherapy studios
- Cardiovascular clinics
- General physician
- Dermatologist
- Dentist
- Plastic surgeon
What I handled:
→ Content strategy tailored to each healthcare niche
→ Designed educational posts that simplify complex
medical topics (prostate health, cardiovascular care,
cosmetic procedures)
→ Grid planning to maintain a consistent visual identity
across each brand
→ Built content around patient trust not just aesthetics
The goal was always the same: make the audience feel
informed and safe enough to book an appointment.
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65