Social media marketing for Jewellery brand- Love Diamonds by Karina The challenge with luxury brands is that content has to feel aspirational and desirable not salesy.

What I did: → Developed the full content strategy and monthly content calendar → Ideated and created posts product showcases, brand storytelling, educational and aspirational content → Planned and managed content shoots directed the visual style and shot selection to match the premium brand identity → Created a UGC-style post to build relatability and social proof alongside the editorial content → Ran paid ads (Meta) to drive foot traffic to the physical store targeting local audiences in Goa → Handled all posting, scheduling and community management across platforms Every post was designed to make someone stop, want it, and remember the brand name.