Managed social media strategy and content creation for
multiple healthcare clients
- Physiotherapy studios
- Cardiovascular clinics
- General physician
- Dermatologist
- Dentist
- Plastic surgeon
What I handled:
→ Content strategy tailored to each healthcare niche
→ Designed educational posts that simplify complex
medical topics (prostate health, cardiovascular care,
cosmetic procedures)
→ Grid planning to maintain a consistent visual identity
across each brand
→ Built content around patient trust not just aesthetics
The goal was always the same: make the audience feel
informed and safe enough to book an appointment.
I wanted to tell a short story through animation, atmosphere and cinematic storytelling. The Last Light follows Kaito, a young swordsman returning to the ruins of his village, where a mysterious girl named Ayame reveals that his family’s past is far darker than he imagined.
The project moves through flashbacks, character interactions, supernatural battles and a final confrontation with Lord Akuma... building the story toward a cliffhanger rather than simply ending with the fight.
This was an exploration of 2D animation, character-driven storytelling, cinematic composition and anime-inspired visual direction.
Creative Strategy · Content strategy · Interviewing · Editorial writing · Copywriting · Social production
For Aman’s first major designer collaboration, I led the creative direction and content strategy for the Aman x Kim Jones capsule collection, shaping the editorial narrative and rollout across social, editorial and product storytelling.
I interviewed Kim Jones and Aman CEO Kristina Romanova, wrote the launch editorial, developed website, email and product copy, and oversaw the campaign’s social storytelling through to content production.