Nader Moan

Tools don’t create leverage. Clear thinking does.

This is something I keep noticing in web projects as new tools and frameworks keep showing up.

Productivity rarely slows down because we’re missing a tool. More often, it slows down because our understanding of the system gets...

A pattern I keep seeing in small business websites:

When sites don’t generate leads, traffic is rarely the real problem.

Most of the time, the issue is unclear structure and no single goal per page.

Once that’s fixed, conversions often improve — even without increasing traffic.

Curious how others diagnose conversion issues early.

I went into 2025 with one mindset — and came out with a very different one.

This year, we moved more toward working as a team and took on higher-level projects. The real shift wasn’t in access to opportunities, but in adjusting our mindset to step into bigger work.

I learned that...

Redesigned and rebuilt a WordPress website for a US-based dessert & beverage shop.

The previous website was outdated and unable to support updates or modern plugins. Instead of patching the existing setup, the site was fully redesigned and converted to WooCommerce.

Key outcomes: •...