A pattern I keep seeing in small business websites:
When sites don’t generate leads, traffic is rarely the real problem.
Most of the time, the issue is unclear structure and no single goal per page.
Once that’s fixed, conversions often improve — even without increasing traffic.
Curious how others diagnose conversion issues early.
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Redesigned and rebuilt a WordPress website for a US-based dessert & beverage shop.
The previous website was outdated and unable to support updates or modern plugins. Instead of patching the existing setup, the site was fully redesigned and converted to WooCommerce.
Key outcomes: • Stable update-ready WordPress setup
• Online ordering and sales via WooCommerce
• Custom order list feature for easy viewing and printing on mobile
Project completed in November 2025. Ongoing monthly maintenance is in place.
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Sharing a small update from my current workflow.
I’m designing a clean and conversion-focused landing page for a client this week.
More progress soon!
#CreateEveryday
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Westwood Realty – Real Estate Website Development (https://westwoodrealty.ca)
Our team designed and developed a modern real estate website for Westwood Realty, a Canadian real estate agency. The primary goal was to showcase active property listings and provide a seamless browsing experience for users looking to buy or rent properties.
Technical Details: Built with WordPress using Elementor for custom design flexibility and MLS integration for automatic property updates. Features include custom post types, dynamic filters, and responsive design.
Key Achievements:
Fully automated property listings synced with MLS database
Intuitive navigation and clean UI for better user engagement
Optimized site speed and SEO
Continuous maintenance and updates for over 8 years
Role: Team collaboration – Development & Ongoing Support