Better B2B emails don't try to say everything.
They give the right person a clear reason to pay attention—and an easy reason to respond.
When writing a cold email, I focus on five things:
Be specific
Lead with value
Keep it short
Make the CTA clear
Follow up with a reason
More leads aren't always the answer.
When sales slow down, the immediate reaction is often:
“We need more leads.”
But before increasing prospecting volume, I believe it's worth checking what happens to the leads we already have.
Are we targeting the right people?
Is our message...
In B2B sales, prospects have meetings, deadlines, internal priorities and dozens of emails competing for attention.
That's why a follow-up shouldn't simply say, “Just checking in.”
Give the prospect a fresh reason to respond:
→ Reconnect the conversation to their priority
→ Add a...
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Need a second opinion on your B2B sales strategy?
After 21+ years in corporate and B2B sales, I’ve seen that sales problems often come down to a few fundamentals: targeting the right ICP, reaching the right decision-makers, communicating the right value, and following up...
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Cold emails shouldn't just get opened. They should start conversations.
After 21+ years in B2B sales, I've learned that effective outreach starts with understanding the buyer—not talking endlessly about the seller.
That's the thinking behind my B2B Cold Email & Follow-Up service:...
