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Mazhar  Abbas

Mazhar Abbas

B2B Sales Copywriter | Email Copywriter |21+ years in Sales

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Cover image for Three Practical Ways to Use
Three Practical Ways to Use AI in Freelancing AI can support freelancers in developing and delivering services more efficiently. Some useful starting points: AI-assisted B2B copywriting and email content Social media content creation Research, planning and business productivity The important part is combining AI tools with human judgement, practical skills and an understanding of client needs. Which AI-assisted skill are you currently developing? #Freelancing #AI #Copywriting #ContentCreation #DigitalSkills
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Cover image for In B2B sales, prospects have
In B2B sales, prospects have meetings, deadlines, internal priorities and dozens of emails competing for attention. That's why a follow-up shouldn't simply say, “Just checking in.” Give the prospect a fresh reason to respond: → Reconnect the conversation to their priority → Add a useful piece of information → Make the next step easy One lesson I've learned from years of working with B2B customers: persistence works better when it brings value. Good follow-up creates momentum. It doesn't create pressure. What's one follow-up approach that has worked for you? #B2BSales #ColdEmail #EmailCopywriting #B2BCopywriting #SalesOutreach
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Cover image for Need a second opinion on
Need a second opinion on your B2B sales strategy? After 21+ years in corporate and B2B sales, I’ve seen that sales problems often come down to a few fundamentals: targeting the right ICP, reaching the right decision-makers, communicating the right value, and following up consistently. I’m now offering 1-to-1 B2B Sales Consultations where we can review your prospecting, lead generation, outreach, follow-up, or broader business development approach. 30-minute consultation | $15 If you're working through a B2B sales challenge, feel free to connect.
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Cover image for 21+ years in B2B sales taught me this: clear value moves buy...
21+ years in B2B sales taught me this: clear value moves buyers. Today, I bring that same sales mindset to copywriting—understanding the buyer, addressing what holds them back, and giving them a clear reason to act. Excited to share my journey and practical sales-copywriting insights here on Contra.
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