Saira Naseem's Work | ContraWork by Saira Naseem
Saira Naseem

Saira Naseem

DTC Creative Strategist for Beauty & Skincare Brands

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Followed by Rafee , Yev L, and Grace Titilayo M

Lahore, Pakistan

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Lahore, Pakistan

Cover image for Static ads and creative angles for DTC SKINCARE RANDS
Static ads and creative angles for DTC SKINCARE RANDS
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Cover image for DTC Skincare Creative Strategy | UGC Ad Concepts
DTC Skincare Creative Strategy | UGC Ad Concepts
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Cover image for UGC ad scriptwriting and creative strategy portfolio project
UGC ad scriptwriting and creative strategy portfolio project
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Cover image for An independent creative strategy and
An independent creative strategy and copywriting case study exploring how brand research and audience insights can inform advertising concepts for Beauty From Bees. My process Researched the brand's positioning and product categories. Identified potential audience frustrations and customer needs. Developed a proof-led creative direction and sample ad hook. Focus: Ad copywriting, creative research, audience insights, and short-form video concepts. This is a self-initiated speculative project, not commissioned by Beauty From Bees. The proposed concept has not been tested in a live campaign.
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