Cold emails shouldn't just get opened. They should start conversations.
After 21+ years in B2B sales, I've learned that effective outreach starts with understanding the buyer—not talking endlessly about the seller.
That's the thinking behind my B2B Cold Email & Follow-Up service:...
Good B2B sales copy starts before the writing begins.
Before presenting a service, understand the prospect:
→ What are they trying to achieve?
→ What's their current approach?
→ Where is the gap?
→ What business problem does that gap create?
The same principle applies to sales...
A strong B2B cold email doesn't start by talking about your company. It starts with something relevant to the prospect.
Keep it simple:
• Start with their situation
• Make the benefit specific
• Keep the first ask small
• Make replying easy
After years of working directly with...
Better B2B emails don't try to say everything.
They give the right person a clear reason to pay attention—and an easy reason to respond.
When writing a cold email, I focus on five things:
Be specific
Lead with value
Keep it short
Make the CTA clear
Follow up with a reason
More leads aren't always the answer.
When sales slow down, the immediate reaction is often:
“We need more leads.”
But before increasing prospecting volume, I believe it's worth checking what happens to the leads we already have.
Are we targeting the right people?
Is our message...
