I finally get to share something I've been pouring my heart into over the past week.
For the Squarespace Make It Real Challenge, I built LuminHer Designs—my boutique creative studio focused on thoughtful brand identity, website design, and digital assets.
🚀 Just wrapped up one of the most ambitious creative projects I've built this year: Nocti.
Nocti started as a simple idea—a desktop AI companion—but quickly became an exploration of storytelling, branding, character design, UX, and AI-assisted development.
The best prompt I wrote wasn't a prompt. It was a sketch.
For the Contra × Envato Human by Design Challenge, I wanted to explore what happens when human creativity leads and AI follows.
I started with a Moodboard, explored countless AI generations, and realized something:
🔥 Design is more than making things look pretty.
One of the biggest lessons I've learned is that good design builds trust before it ever makes a sale.
The "before" examples aren't necessarily bad, they're simply missing intention. Strong typography, visual hierarchy,...
Sometimes the best way to grow as a designer is to create for brands you admire.
I challenged myself to design a mini social media campaign for a local coffee shop, focusing on a warm, inviting brand experience across multiple posts.