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Mateo Szymkowicz
Design partner for founders with underperforming products
- $50k+
- Earned
- 7x
- Hired
- 5.00
- Rating
- 191
- Followers
After a decade of watching founders pitch their products to investors, customers, and through their own websites, the same mistake keeps showing up.
They lead with features.
The order that works:
- Start with the problem the audience already feel
- Introduce the solution in...
Most apps with "AI-powered" in the description have one thing in common.
Nobody thought through what using the AI should actually feel like.
It ends up as a chatbot buried in a menu. A recommendation engine surfacing things nobody asked for. An insights tab nobody opens.
The...
The question most founders bring to a designer is 'what should we change.' The more useful question is 'what's not working.' The answers are completely different.
When you ask what they want, you get a feature list. A new dashboard. A redesigned home screen. Ideas that sound...
Blank canvas projects are exciting. They're also the hardest ones.
The client had a name — Zachwyt — and an Instagram with little followers. That was it. Every decision about the brand, the logo, the site had to come from somewhere, and that somewhere was me.
When there's nothing...
