Mateo Szymkowicz

Every time someone picks up their phone with nothing specific to do, TikTok wins. The dopamine is instant. No thinking, no effort, no decision. Just reward. That's the moment we're designing for. I'm building a product with a friend for exactly those low-energy gaps. And early...

TikTok gives you dopamine in under a second. That's your competition. I'm building a product with a friend for the moments when you're low on energy and about to default to mindless scrolling. Dead time between tasks, on the couch, waiting for something. Most apps try to...

A founder asked me to start with the onboarding. It was the thing he wanted fixed most.

I told him onboarding comes last.

Onboarding is the book cover. It's where you explain the product in a few steps and show someone why it's worth their time. You can't write a good cover for a...

The fastest way to kill a product's clarity is to keep building before the core idea is defined. I watched myself almost do it. Working on my own app, I had design iterations, animation concepts, reward mechanics, notification ideas, all queued up. The instinct was to keep...