The question most founders bring to a designer is 'what should we change.' The more useful question is 'what's not working.' The answers are completely different.
When you ask what they want, you get a feature list. A new dashboard. A redesigned home screen. Ideas that sound...
Users dropping off isn't a marketing problem. It's almost always a product problem.
The budget goes up. More users come in. The numbers still don't move. A marketing agency gets hired to fix it. Same result.
At some point someone opens the app and watches a new user try to...
Things are moving faster than ever. You can have "a product" in hours now.
Which means you can start in the wrong place faster than ever too.
And when you have ideas, it's never been easier to just add them. Another feature. Another flow. Another screen. Not always to fix...
Blank canvas projects are exciting. They're also the hardest ones.
The client had a name — Zachwyt — and an Instagram with little followers. That was it. Every decision about the brand, the logo, the site had to come from somewhere, and that somewhere was me.
Remote work has its moments. I had work planned for the evening and wanted the travel time to be off, but another job came in and it didn’t make sense to delay it. I ended up using the car ride to think things through and finished the designs once we arrived.