pro
Markus Zeljak
Visual identities, motion systems & brand tools
Ready for work
Markus is ready for their next project!
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now...
Cavalry's Web Player.
No one's talking about it.
Why? How??
Cavalry is sometimes known as an After Effects killer, responsive motion software, creative no-code, or a procedural way to design. A way to not just move vectors or pixels around, but to build something where changing...
aktor-e: solution flexes, logo flexes.
The venture explored software that could help factories reduce energy use.
Using only circuit boards and some code, they could make aging machines digital, letting them run smarter and use less energy.
However, they could also connect entire...
aktor-e: the hyphen that stuck.
The venture explored software that could help factories modernize aging machines and reduce energy use.
The hyphen became the symbol for the journey from old to new: a–e.
My teammate flipped the a into the e. I thought it broke the readability. He...
aktor-e: building the brand system.
The venture explored software that could help factories reduce energy use.
The brand system needed to feel engineered, but not cold.
The beveled corner became a simple visual rule that could show up across layouts, icons and interfaces.
It gave...
