UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now...
Cavalry's Web Player.
No one's talking about it.
Why? How??
Cavalry is sometimes known as an After Effects killer, responsive motion software, creative no-code, or a procedural way to design. A way to not just move vectors or pixels around, but to build something where changing...
aktor-e: from strategy to identity.
The venture explored software that could help factories reduce energy use.
I led the brand work from workshop and strategy to visual identity, motion and final delivery.
During discovery, we understood that the way the venture presented itself...
aktor-e: the hyphen that stuck.
The venture explored software that could help factories modernize aging machines and reduce energy use.
The hyphen became the symbol for the journey from old to new: a–e.
My teammate flipped the a into the e. I thought it broke the readability. He...
UFAB pictograms for factory wayfinding,
via Ebb Scandinavia.
Their new factory needed signage people could understand quickly.
We used pictograms to make wayfinding more glanceable.
I designed the set with flexible rules inspired by the logotype, keeping each icon consistent but...
