Cavalry's Web Player.
No one's talking about it.
Why? How??
Cavalry is sometimes known as an After Effects killer, responsive motion software, creative no-code, or a procedural way to design. A way to not just move vectors or pixels around, but to build something where changing...
aktor-e: solution flexes, logo flexes.
The venture explored software that could help factories reduce energy use.
Using only circuit boards and some code, they could make aging machines digital, letting them run smarter and use less energy.
However, they could also connect entire...
aktor-e: the hyphen that stuck.
The venture explored software that could help factories modernize aging machines and reduce energy use.
The hyphen became the symbol for the journey from old to new: a–e.
My teammate flipped the a into the e. I thought it broke the readability. He...
aktor-e: building the brand system.
The venture explored software that could help factories reduce energy use.
The brand system needed to feel engineered, but not cold.
The beveled corner became a simple visual rule that could show up across layouts, icons and interfaces.
It gave...
aktor-e: from strategy to identity.
The venture explored software that could help factories reduce energy use.
I led the brand work from workshop and strategy to visual identity, motion and final delivery.
During discovery, we understood that the way the venture presented itself...
