Markus Zeljak
Visual identities, motion systems & brand tools
Visual asset generator for Daya Ventures
3
24
aktor-e: the hyphen that stuck.
The venture explored software that could help factories modernize aging machines and reduce energy use.
The hyphen became the symbol for the journey from old to new: a–e.
My teammate flipped the a into the e. I thought it broke the readability. He said, “Exactly.”
We tested it; I was happily wrong, and the mark stuck. It makes you stop for a second, without making the brand feel loud.
Team: 2 designers (me), 1 motion (me)
3
500
aktor-e: solution flexes, logo flexes.
The venture explored software that could help factories reduce energy use.
Using only circuit boards and some code, they could make aging machines digital, letting them run smarter and use less energy.
However, they could also connect entire production lines and let factories run in symbiosis.
They weren't just energy optimizers. They could transform entire factories.
The hyphen became the symbol of that journey. It also flexes and adapts just like their solution does.
Team: 2 designers (me), 1 motion (me)
2
497
aktor-e: from strategy to identity.
The venture explored software that could help factories reduce energy use.
I led the brand work from workshop and strategy to visual identity, motion and final delivery.
During discovery, we understood that the way the venture presented itself didn't match the scale of what they were building.
So the direction had to feel technical and industrial, but still simple enough to explain a smoother move from old to new.
The result was a brand built around the hyphen: a small symbol that could carry the strategy, the identity and the motion system.
Team: 2 designers (me), 1 motion (me)
2
4
478