The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNCÂ &Â measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype:Â Ebb Scandinavia
Numericals: 1Â AD, 1 designer (me)
Motion:Â me
This is INCREDIBLE đ„
Thank you!!
Superb
Thanks!
âą 7h
Nice One
Thank you
Valueable.
Appreciate it Asif
Such a fun and seamless animation work
That was lovely to hear! Thanks Ashlyn
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Built OFF GRID around a problem a lot of founders quietly have:
the company evolved faster than the perception around it.
Good branding wonât fix a bad product â
but it can completely change how ambition, trust, and value are perceived.
Especially when youâre building for high-level clients.
Has some dark, almost "dystopian" vibe (I know that's intentional, especially for a designer/artist like you) but that's some great art for sure! đ
The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.
đ€Ż Just this week the brand has gone on to receive $1M in funding, and Iâve been seeing accounts with 75Kâ100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, itâs a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
branddesignerbrandstrategistgraphicdesignerBrand StrategyBrand DesignGraphic DesignAdobe IllustratorAdobe SuiteFigma
This is wonderful đ
Different feelings when you see brand you worked for grow to success
Just wrapped up a custom lettering project Iâm really proud of and it reminded me how powerful subtle typographic refinement can be.
Typography is rarely âfinishedâ out of the box. The magic usually happens in the refinement: adjusting proportions, correcting rhythm, refining spacing, redrawing curves, balancing stroke weights, and creating custom interactions between letters.
Even the smallest typographic decisions can completely change how a brand feels. A strong wordmark should feel owned!
Will share the final logo once the brand launches đ
This is Nice, design that will make us realize design is more about refinement than decoration.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatâs yours right now?