Building a Mechanical Yet Warm Brand System for aktor-eBuilding a Mechanical Yet Warm Brand System for aktor-e
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Markus Zeljak
pro
• 1d
aktor-e: building the brand system.
The venture explored software that could help factories reduce energy use.
The brand system needed to feel engineered, but not cold.
The beveled corner became a simple visual rule that could show up across layouts, icons and interfaces.
It gave the identity a mechanical edge, while the green direction and gradients kept it connected to smarter energy use.
The main learning was that the system didn't need many tricks. One strong behaviour, used consistently, could carry a lot.
Team: 2 designers (me), 1 motion (me)
Brand DesignFigmaBrand Strategy
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