pro
Lucie Bajgart
Your shortcut to a brand that connects meaning with feeling.
one of my favourite things about running a one-person studio is that nothing gets lost in translation.
the idea behind the brand is the same idea that shapes the website and the product.
no handovers, no starting from scratch, no trying to explain the vision to someone new.
a...
slightly exhausting personality trait: I need every new project to be the best thing I've ever designed.
14 years of doing this and somehow the obsession is only getting worse.
constantly learning, getting better, changing my mind, finding new things I want to try.
god I love design.
after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.
first I want to establish what we're actually trying to solve.
what we heard from the client. what they want to be known for. where they sit in the...
not sure “brand designer” is surviving my current job description
AI has expanded what I can actually do myself so much over the past year.
strategy + identity + web + product + image and illustration libraries + creative direction...
“creative director” makes it sound like I’m not...