The Beauty Drink redesign stemmed from the challenge of repositioning the brand within an increasingly competitive category, shifting the perception from a functional supplement to a desirable beauty brand. The design strategy sought to translate the world of self care through a...
MAISPURA was created to transform popcorn into a premium, healthy, and desirable snack. The project’s challenge was to break away from the category’s traditional visual codes often cluttered with excessive graphics and build a contemporary identity that highlights ingredient...
Super Gummy was born from the challenge of transforming daily supplementation into a pleasurable experience, bridging the gap between functional nutrition and a sense of lightness, flavor, and fun. The project breaks away from the category’s traditional aesthetic by creating a...
After establishing itself in the functional tea category, Desinchá expanded its portfolio with the “Desinchá Sabores” line, created to offer new experiences while retaining the brand’s core essence. The design challenge lay in expanding the visual family to incorporate various...
The project stemmed from the challenge of breaking away from the traditional visual language of the supplement category typically technical and functional to create packaging capable of sparking desire even before the first use. Inspired by the indulgence of artisanal caramels,...
