MAISPURA was created to transform popcorn into a premium, healthy, and desirable snack. The project’s challenge was to break away from the category’s traditional visual codes often cluttered with excessive graphics and build a contemporary identity that highlights ingredient quality, flavor sophistication, and brand transparency.
The design employs a minimalist aesthetic featuring ample white space, elegant typography, and a clean layout that places the product at the heart of the communication. Each flavor is identified by a consistent color-coding system, creating a scalable visual family that is instantly recognizable at the point of sale. The carefully crafted imagery highlights the indulgent nature of the ingredients while maintaining the perception of a natural, artisanal product.
Nutritional information and functional attributes are organized within a clear hierarchy, ensuring readability and building trust. The result is packaging that elevates the category’s perceived value, differentiates the brand on the shelf, and instantly communicates MAISPURA’s positioning: an artisanal popcorn that combines pleasure, quality, and well-being into a sophisticated visual experience.
0
3
Super Gummy was born from the challenge of transforming daily supplementation into a pleasurable experience, bridging the gap between functional nutrition and a sense of lightness, flavor, and fun. The project breaks away from the category’s traditional aesthetic by creating a vibrant, welcoming, and contemporary identity one designed to spark desire and make taking vitamins and functional supplements more intuitive and enjoyable.
The design employs bold, unique colors for each benefit in the product line, making identification easy and strengthening the brand architecture. The logo takes center stage, conveying trust and credibility, while realistic fruit illustrations and luminous effects communicate flavor, freshness, and energy. Transparent bottles showcase the gummies themselves, reinforcing the perception of an authentic, appetizing product.
Information is organized to highlight functional benefits clearly and concisely, ensuring quick comprehension at the point of sale without sacrificing visual appeal. The identity strikes a balance between technical and emotional language, connecting science and well-being through communication that feels light and accessible.
More than just packaging, the project redefines the supplementation experience, demonstrating that taking care of one’s health can be as enjoyable as eating a treat. The result is a visually striking, premium, and memorable product line that attracts new consumers to the category and reinforces Super Gummy’s positioning as a practical, tasty, and fun way to complement one’s nutrition.
0
8
After establishing itself in the functional tea category, Desinchá expanded its portfolio with the “Desinchá Sabores” line, created to offer new experiences while retaining the brand’s core essence. The design challenge lay in expanding the visual family to incorporate various flavor combinations in a way that was clear, appealing, and highly recognizable.
The graphic architecture preserves Desinchá’s key assets its signature green, typographic identity, and botanical elements while a color and photography system intuitively organizes each flavor. Highlighting natural ingredients and a steaming cup reinforces the consumption ritual, whets the appetite, and conveys a sense of well being, lightness, and flavor.
The result is a cohesive, scalable line with strong shelf impact that broadens the perception of variety without fragmenting the brand identity. It is a project that strengthens branding, facilitates consumer navigation, and drives the evolution of one of the functional tea category’s greatest success stories.
0
16
The project stemmed from the challenge of breaking away from the traditional visual language of the supplement category typically technical and functional to create packaging capable of sparking desire even before the first use. Inspired by the indulgence of artisanal caramels, the design bridges the worlds of performance and pleasure, transforming creatine into an aspirational product.
The visual identity employs a warm, sophisticated palette, combining caramel, chocolate, and gold tones to convey flavor, premium quality, and indulgence. A “sauce” graphic element at the top of the package immediately reinforces the sensory appeal, while product photography highlights texture and creaminess, further enhancing visual allure.
The information architecture was streamlined to highlight key benefits quickly and intuitively, balancing nutritional communication with an emotional aesthetic. Each flavor features a unique color, strengthening product differentiation within the line while maintaining visual cohesion and brand recognition.
More than just launching a supplement, the project introduces a new perception of the category: a product that unites performance, pleasure, and design. The result is striking, contemporary, premium packaging that transforms a functional benefit into a desirable consumer experience, elevating the brand’s perceived value and creating a strong impact at the point of sale.
0
26