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Lisa Wilkins
Sr. UX Designer persuading pixels and processes to greatness
New to Contra
Lisa is ready for their next project!
I lead team building sessions for the NBC News Digital Product Design team. We created a shared set of values across the product design team increased
- the bond and willingness to help each other across projects
- renewed the belief in our work, efforts and problem solving
-...
I developed an architecture across all types of content and personalities.
Previous to my updates, there was no consistent or standardized method to categorize, browse or target content.
I developed process that reduced an unregulated tagging system from 700+ items by 65%. I...
This isn't flashy or going to make you swoon (unless you're a real UX nerd), but going thru the discovery phase and gaining alignment with your client is pretty satisfying. When you know that you're in sync with the vision the fun, engaging, delightful product is close at hand....
This org had never done A/B testing and had never sought user feedback before I started working with them. Part of this initiative was to inform the head of marketing about tools available within budget, and features of limitations of the products .
Partnering with the art...
Improving the engagement and user satisfaction of the NBC News mobile app. Through user insights, and cross-team collaboration the new app provided a 4x increase in content depth, jumped user satisfaction by 2x and provided editorial staff with multiple flexible story-telling methods.
