pro
Lisa Wilkins
GenAI Builder | UX Director | Product Strategist
NBC News Mobile App Redesign
0
3
Product Design Team Building
0
6
Across the site I introduced ways for users to engage in new and different ways. One method was the simple addition of voting could
1. provide a means for users to send feedback about content
2. immediately engage users who were positively affected by the content, and were likely to convert to financial supporter
3. allow detractors a way to give feedback while establishing connection.
Engagement was steady at 12% of users voting (depending on content). 75% of detractors completed the short survey. 32% of supporters converted to donors (both first-time and repeat)
2
219
An increasing number of simple apps are requiring users to create accounts to use basic table stake features. For this project we needed more than just basic functionality, but it was imperative that all content remain free for all users, guests or account holders alike. Passive personalization happens in the background, surfacing content categories, and presenters the user wants to see.
Further active personalization is planned as a premium set of learning achievements: goals for topics they wish to master, and challenges associated with the goals.
1
208