Lisa Wilkins's Work | Contra
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Lisa Wilkins
AI Design Builder | UX Director | Product Strategist
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$10k+
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2x
Hired
26
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Nicolas P
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Bella B
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Sujan C
Phoenix, USA
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Phoenix, USA
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Home Run Electric Website & AI Visibility Launch
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NBC News Mobile App Redesign
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6
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Product Design Team Building
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Across the site I introduced ways for users to engage in new and different ways. One method was the simple addition of voting could 1. provide a means for users to send feedback about content 2. immediately engage users who were positively affected by the content, and were likely to convert to financial supporter 3. allow detractors a way to give feedback while establishing connection. Engagement was steady at 12% of users voting (depending on content). 75% of detractors completed the short survey. 32% of supporters converted to donors (both first-time and repeat)
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