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I developed an architecture across all types of content and personalities.
Previous to my updates, there was no consistent or standardized method to categorize, browse or target content.
I developed process that reduced an unregulated tagging system from 700+ items by 65%. I then categorized each tag across a library of 2,000+ videos providing front end and back end utility:
- increased user satisfaction when browsing for specific content by 73%
- ability for marketing to cross-promote based on new categorizations that helped engagement increase by 17%
- future-proofed content to accommodate the addition of goals and personalization efforts for a subscription product
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New case study for Steerco AI - Designed 16+ unique conversion-focused pages.
Loving some orange accent! :)
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
My current AI powered workflow as a designer and non native English speaker:
→ I use ChatGPT’s Memory as my operational brain. I fed it my pricing, deliverables and feedback rounds, so when I draft complex client emails, I’m not starting from zero. I edit everything, ✨always✨.
I’m fluent in English, but it helps me catch small grammar or spelling details for extra credibility.
→ When I find myself spending hours 🫠 searching for the perfect packaging mockup I turn to Adobe Firefly to create them. The Nano Banana integration is honestly amazing.
What’s actually working? AI removes admin noise and speeds up exploration although it’s terrible at taste. Strategy and design are still human work.
Which part of your workflow has AI genuinely improved, and which part would you never hand over?
Very thoughtful workflow approach. Curious — what aspect of your process improved the most after structuring memory this way?
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