Lisa Mele

Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.

I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew...

Something I keep noticing in conversations with business owners: almost none of them know what people are typing into AI to find them.

For years, we knew the keywords. Someone searched "marketing agency Charlotte" or "best CRM for small business," and we built pages around those...

This was a cover story for Lux Lifestyle Magazine. I came up with content idea, the interviews, and did a full editorial on Churchill downs, Woodford Reserve, and the derby itself.

A selection of my long-form writing across two worlds: magazine features and research-driven thought leadership.

Features: For Lux Lifestyle Magazine, I report and write cover-level stories on luxury, travel and the people behind them. "Run for the Roses" takes readers inside the...