Lisa Mele's Work | ContraWork by Lisa MeleLisa Mele
Seasoned Marketing Executive that has done it all.
Hi Contra! π I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi! This was a cover story for Lux Lifestyle Magazine. I came up with content idea, the interviews, and did a full editorial on Churchill downs, Woodford Reserve, and the derby itself. This is content designed for thought leadership, branding, SEO, AIO Content, design , and writing both fully optimized for SEO, AIO, and positioning SPP as industry leader.