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A selection of my long-form writing across two worlds: magazine features and research-driven thought leadership.
Features: For Lux Lifestyle Magazine, I report and write cover-level stories on luxury, travel and the people behind them. "Run for the Roses" takes readers inside the luxury side of the Kentucky Derby through interviews with Churchill Downs, Woodford Reserve's Master Distiller and a milliner to Beyoncé and Taylor Swift. "House of Zhivago" profiles a founder building cruelty-free luxury fashion. Twelve cover stories across three magazines.
Thought leadership: For SoftwarePricing Partners, I turned complex, data-heavy topics, like AI pricing models and monetization, into clear, readable guidance for executives. This content was part of a program that grew the firm's share of AI search citations from 26% to 42% in eight weeks.
What ties it together: finding the human story inside the research, and writing it so people read to the end.
The network for creativity
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Can looking at something change what you see?
I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.
It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)
I gave Craft two different directions to interpret the same idea.
A: The Cosmic Observer takes a human perspective against the scale of the universe.
B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.
I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.
Which direction would you choose, A or B?
14 voted
52%
13 voted
48%
27 votes
Closed
This is so cool!
Designed a premium audio e-commerce storefront for VickMix 🎧
From the bold headphone hero section to product listings, audio technology highlights, and a clean product-focused layout, every section is designed to showcase the products and make browsing effortless.
What do you think of this design? Would you keep the minimalist look or make it more colorful? 👇
I'd keep it minimal. The grey palette lets the headphones do the talking.
Your social media should be doing more than just looking good. 👀✨
It should be building trust, attracting the right audience, and helping your business grow.
Need help with your content and social media strategy? Let us talk! 💚
Send me a DM. 💌
#SocialMediaManagement #ContentStrategy #SmallBusiness
100%! Social media should be a conversion funnel, not just a gallery. When you combine engaging social content with automated follow-ups and lead-capture systems, building trust and attracting the right audience becomes effortless