Lepisov Branding

Brand identity for INNO100, a flagship retail store in Shenzhen showcasing 100 of the world’s most innovative products.

The challenge was to position the brand as premium, fashion-aware and future-facing — without defaulting to the usual cold tech aesthetic.

We combined a soft,...

Brand identity for INNO100, a flagship innovation store in Shenzhen.

The logo, typography, pattern, colors and imagery all build on the same idea: the meeting point of nature and technology. Waves become circuit lines, organic tones meet electric gradients, and the diagonal...

A first look at the new logo we designed for INNO100, a flagship store for innovative tech, design and fashion products.

The wordmark is built from one continuous line, connecting people and technology.

This is the first post in a series. More on the colors, patterns and retail applications soon

One unused concept.

Before choosing a logo direction, we like to see how it behaves as a complete brand system.

Motion, UI, app icon, visual language—every application helps us understand whether the idea is strong enough to build a brand around.

One of the unused directions we explored for Muzim