How many times have we explained the difference between SEO backlinks and PR backlinks to clients, only for the same question to come up again and again? 😅
You'd think it's pretty straightforward. We've even published an article about it on our website. But let's be honest: not...
Can we actually feel the difference between human-written and AI-generated content?
AI is everywhere these days. And while it has become incredibly good at creating content, I had an interesting discussion with a client today that made me think about something beyond quality,...
A local business doesn’t always need a huge SEO scope to grow.
In this project, the work was intentionally focused: two texts for priority service pages, a few relevant backlinks, and technical SEO fixes. No large content plan, no mass link building, and no redesign.
The result...
Performance Testing Framework
A lot of ad accounts waste budget because testing starts before the strategy is ready.
Our standard testing cycle usually begins with the first month. During the first 5–10 working days, we set up the account, research the product, market and...
