One of our e-commerce campaigns recently reached ROAS 45.
The next client request was not “Can we scale?”
It was: “Can we slow down? Production can’t keep up.”
The easiest reaction would have been to pause the campaigns completely. Instead, we reduced the budget by around 3×...
Your next customer might ask ChatGPT instead of Googling you.
But here's the real question:
Does anyone actually trust AI recommendations enough to buy?
We've been helping brands improve their visibility in AI search through GEO, and now we're exploring ChatGPT Ads as our next...
How many times have we explained the difference between SEO backlinks and PR backlinks to clients, only for the same question to come up again and again? 😅
You'd think it's pretty straightforward. We've even published an article about it on our website. But let's be honest: not...
Can we actually feel the difference between human-written and AI-generated content?
AI is everywhere these days. And while it has become incredibly good at creating content, I had an interesting discussion with a client today that made me think about something beyond quality,...
A local business doesn’t always need a huge SEO scope to grow.
In this project, the work was intentionally focused: two texts for priority service pages, a few relevant backlinks, and technical SEO fixes. No large content plan, no mass link building, and no redesign.
The result...