Performance Testing Framework
A lot of ad accounts waste budget because testing starts before the strategy is ready.
Our standard testing cycle usually begins with the first month. During the first 5–10 working days, we set up the account, research the product, market and...
Adding more keywords will not make AI recommend your brand
Businesses are starting to optimize pages for AI search, but many treat GEO like another keyword exercise.
The work we do looks different.
In one recent project, we improved direct-answer blocks, heading structure, FAQs,...
More content would have made this SEO problem worse
When organic traffic is low, the obvious reaction is often: “We need more pages and more content.”
In this project, that would have been the wrong move.
The website was new, looked professional and had plenty of room to grow, but...
From Campaign Activity to Controlled Testing
An active Google Ads account is not necessarily a controlled one.
I recently audited an e-commerce account with more than 10 active campaigns, mostly Performance Max.
At first glance, everything looked busy:
campaigns were running;
...