Lauri Enckell

Meet Lauri

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VP-level marketing leader specializing in DTC and eCommerce growth. I work as a fractional CMO for brands that have found product-market fit and need senior strategic leadership to scale, without the overhead of a full-time executive hire.

As founding Head of Brand at Foodello (formerly Fiksuruoka), I led the full company rebrand and scaled online grocery from €1M to €15M ARR across three markets, growing to over 100,000 customers. I owned brand strategy, performance marketing, ecommerce experience, and EU trademark registration.

As a fractional CMO for Inspiriko, I drove 1,100% revenue growth in 12 months by rebuilding the Shopify funnel, launching and scaling paid acquisition across Meta and Google, and building lifecycle marketing in Klaviyo. I then led the strategic pivot to a subscription-first model, delivering a 4x increase in customer lifetime value.

My work sits at the intersection of brand strategy and performance marketing. I build growth engines that compound: CRO-optimized Shopify funnels, paid acquisition systems with clear CAC targets, lifecycle email/SMS automation, and subscription models that shift unit economics in your favor.

I typically work with DTC and eCommerce brands doing six figures to low seven figures in annual revenue. If you've got a strong product and need someone to own the marketing function end-to-end, let's talk.

Tools I work with daily: Shopify, Klaviyo, Google Ads, Meta Ads (Facebook Business Manager), Figma, Adobe Creative Cloud, Webflow.