About Lauren Reid | Contra Lauren Reid
Lauren Reid

Lauren Reid

Data & Analytics Consultant for Fashion and Consumer Brands

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Meet Lauren

Founder & Lead Analyst of Lata Data, a boutique data consultancy built for culture-driven, fast-growing DTC brands. I build end-to-end infrastructure—Shopify pipelines, demand forecasting, post-drop analysis, and attribution—to help brands turn data into smarter inventory decisions, higher sell-through, and scalable growth.


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